Q: To be a professional visual artist is to have two full-time jobs because an artist must continually balance the creative and the business sides of things. How do you manage to be so productive?May 4, 2013
A: With social media and other new ways of doing business, managing it all is getting more difficult every day. Bear in mind that I say this as someone who does not have the extra time commitment of a day job, nor do I have children or other family members to care for. I have no idea how other visual artists, who may have these responsibilities and more, keep up with all the tasks that need to be done. In The Artist’s Guide: How to Make A Living Doing What You Love, Jackie Battenfield lists a few of them (believe me, there are others):
…being an artist isn’t just about making art. You have many other responsibilities – managing a studio, looking for opportunities, identifying an audience for your work, caring for and protecting what you have created, and securing money, time, and space – in addition to whatever is happening in your personal life.
To begin with I try to maintain regular studio hours. I generally work on Mondays, Tuesdays, Thursdays, Fridays, and Saturdays, and once I’m at the studio I stay there for a minimum of 7 hours. To paint I need daylight so in the spring and summer my work day tends to be longer. My pastel-on-sandpaper paintings are extremely labor-intensive. I need to put in sufficient hours in order to accomplish anything. When I was younger I used to work in my studio 6 days a week, 9 hours or more a day. I have more commitments now, and can no longer work 60+ hours a week, but I still try to stick to a schedule. And once I’m at the studio I concentrate on doing the creative work, period.
I am productive when I keep the business and creative sides physically separate., ie., no computers, iPads, etc. are allowed into the studio. Recently I tried an experiment. I brought my iPad to the studio, thinking, “Surely I am disciplined enough to use it only during my lunch break.” But no, I wasted so much time checking email, responding to messages on Facebook, etc., when I should have been focusing on solving problems with the painting that was on my easel. I learned a good lesson that day and won’t bring my iPad to the studio again.
As has long been my practice, I concentrate on business tasks when I get home in the evening and on my, so called, days off. After a day spent working in the studio, I generally spend a minimum of two to three hours more to answer email, apply for exhibitions, work on my blog, email images to people who need them, etc. At present I have part-time help with social media – the talented Barbra Drizin, of Start from Scratch Social Media – although my time commitment there is growing, too, as more details need my attention.
No one ever said it would be easy being a professional artist, but then again, I would not choose to spend my days any other way. As I often say, “Being an artist is a calling. Contrary to popular belief, it is NOT a life for wimps… or slackers.”
Comments are welcome!