Q: What invaluable art business lesson did you learn in the past year?

October 29, 2016
Barbara's studio

Barbara’s studio

A:  I have decided that it IS necessary to work with art galleries.  During my thirty years as an artist, I have been represented by two dozen galleries and found most to be disappointing.  For the past few years I have focused extensively on social media and other sorts of creative marketing.  My efforts have built significant name recognition – many more people around the world know about me and my work – but my collector base has not expanded as much as I would have liked.  So I have revised my marketing strategy to include gallery representation.

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