Q: What invaluable art business lesson did you learn in the past year?October 29, 2016
A: I have decided that it IS necessary to work with art galleries. During my thirty years as an artist, I have been represented by two dozen galleries and found most to be disappointing. For the past few years I have focused extensively on social media and other sorts of creative marketing. My efforts have built significant name recognition – many more people around the world know about me and my work – but my collector base has not expanded as much as I would have liked. So I have revised my marketing strategy to include gallery representation.
Comments are welcome!